Narmina Velidzanov

Mit dem App-Konzept RITUALITY präsentiert Narmina Velidzanov eine Lösung, die darauf abzielt individuelle, kreativitätshemmende Faktoren zu identifizieren und mit Hilfe des Rituals zu lösen.
Adressiert werden nicht nur äußerliche, sondern auch psychologische Faktoren wie eine geringe Selbstwirksamkeit, die direkten Einfluss auf den kreativen Erfolg haben können. Dementsprechend wird den Nutzer:innen nicht nur Raum für kreative Entfaltung geboten, sondern auch die Möglichkeit, ihr Verhältnis mit sich selbst und ihrer Arbeit kritisch zu reflektieren und zu optimieren.

Narmina Velidzanov

Narmina Velidzanov is a designer from Berlin who has focused on branding in recent years.
After her internship at Monospace, she continued to work with the agency as a working student.

What she loves about her job is the opportunity to tell the story of a company in an instant, to create emotional connections, to build the company's self-confidence, as well as to give it meaning and direction.

What is a good design for you?

Dieter Rams ten principles sum it up for me:
Good design ...
1. is innovative
2. makes a product useful
3. is aesthetic
4. makes a product understandable
5. is unobtrusive
6. is honest
7. is long-lasting
8. is thorough down to the last detail
9. is environmentally-friendly
10. is as little design as possible

What was the most challenging experience during your studies?

The most challenging part of my studies was to keep a good work-life balance, especially when you are completely wrapped up in a project.

Who or what inspires you?

It inspires me when I am in exchange with other creative minds. I truly believe that I can learn from every conversation.

What advice would you give to students who just started studying in your programme?

Good things take time. Dare to make mistakes, they will only bring you further.

Say hi!

Oliver Moscher