Maximilian Lindner

VERTRAUEN is the name for a project that incorporates not only theory but also practice. Building upon his BA thesis, Maximilian Lindner simplifies the theoretical aspects of building trust in digital spaces with visuals and descriptive texts that are easy to understand.

These VERTRAUEN Guidelines are collectively displayed on and are accessible for anyone interested in learning more. Apply them, use them and build upon them!

In addition to that, the VERTRAUEN Concept of how a system could apply these guidelines and automatically check a design for its "trustworthiness" was created.

Maximilian Lindner

Pretty much your one-man design studio. Besides studying Communication Design at the UE since 2019, I have started a couple of businesses, starting with a merchandise agency in 2017. I am always on the lookout for new and exciting projects - offering input wherever I can - even if I don't have time.

I enjoy design as it can bring order and chaos, peace and war, calmness and unrest, stupidity and intelligence, light and dark, white and black and much more. Basically anything can be touched by design. It's quite fun to play around with.

Where do you see yourself in 20 years?

Being free, happy and doing something meaningful.

What is a good design for you?

If it fulfils its purpose and is (ideally) visually pleasing.

What was the most challenging experience during your studies?

Pulling through, being consistent and giving it 100%.

Who or what inspires you?

Good Design.
When people enjoy what they do - that ideally is something meaningful.

And besides that: Dieter Rams, Massimo Vignelli, Josef Müller-Brockmann, James Dean, Jonathan Ive, Ott Aicher and the old stoics.

How do you approach a new project?

Think and let my mind wander into every single direction possible - no idea is bad - no thought not allowed.

What advice would you give to students who just started studying in your programme?

Patience and relax. Have fun. But never ever miss a deadline. And always name your files properly before submitting.

Have you changed during your studies? How?

I definitely have broadened my horizon, made a lot of experience and have become a better designer.

Why did you choose to study in your programme?

Because Business Administration wasn't for me...

What are you not going to miss in your studies?

Getting up early and tasks I don't necessarily believe in ;) (but am happy to have done them - now that I can look back)

How are you going to celebrate your graduation?

A good rum. Enjoying what comes next.

Say hi!

Marta Ibañez Jimenez