FASHION AS A MEDIUM TO BUILID IDENTITY: "SELF"

Marta Ibañez Jimenez

The idea to go deeper into the topic of identity comes from my personal experience. As a person who has struggled to find themselves and their place, this is a topic that touched me from very close. As I have never been a very vocal person, clothing was my main way of expression and it played a big role on how I wanted to be sensed by others, this is the medium that helped me find who I am and where I belong.

As I started to get interested in other disciplines, such as graphic design, a lot of questions started arising; mainly related to social movements and fashion, its music and the preferred brands and aesthetics that always went hand by hand with specific ethics and ideologies. All of this opened my eyes, and I realized everything was connected.

I  wanted to buy certain brands and items, not because I simply liked them or they were good quality, but because of the values that these seemed to have implicit in them and the kind of people who would wear them, I wanted to be one of them. I felt identified.

It wouldn’t be until later that I realized these were meanings given to certain aesthetics and items by different social groups, and brands would see an opportunity (not necessarily in a bad way) to fulfill this need we had to signify ourselves and belong to a social group.

From this train of thought and my fascination for fashion publications, «SELF» was born, I felt the necessity to listen to what the creatives from the world of fashion had to say about it and share it.

Marta Ibañez Jimenez

Graphic designer and illustrator based in Berlin.

Where do you see yourself in 20 years?

Working at something related with art direction, in fashion, in a creative studio... somewhere that gives me a bit of creative freedom.

What is a good design for you?

Something fun but clean, something that makes you want to know more about whatever you are looking at.

What was the most challenging experience during your studies?

Covid.

Who or what inspires you?

My referents are the most important part of my work and they shape the way I see and make things.

How do you approach a new project?

Excited mostly, wanted to do more, more and more.

What advice would you give to students who just started studying in your programme?

Take it seriously from the beggining and don't compare yourself, but feel insipired by those peers whose work attracts you.

Have you changed during your studies? How?

For sure. I am a much more experienced person now, I take my responsibilities more seriously and I learned to prioritize.

Why did you choose to study in your programme?

I have always feel dragged towards art oriented subjects. Design is not quite like art, but still that creative part is there, the freedom to play with shapes and colours, compositions...

What are you not going to miss in your studies?

I don't think there is something I won't miss. The working world is much more harsh than uni. I will miss studying.

How are you going to celebrate your graduation?

My parents are coming to Berlin from Spain, this is more than enough. We will go have a nice lunch the day after.

Say hi!

Mariam