The photographic project EVERYTHING CHANGES by Jedibe Ladrón is an analysis of the perception and interpretation of the visual discourse. It is inspired by the concept of Intentional Fallacy used to describe the problem of judging a work of art by assuming the artist's intentions. An homage to the great tableau vivant photographers, such as Jeff Wall, each photograph is staged in a manner that can be perceived as full of symbolism and meaning. However, meaning is to be created by the viewer, their context, and the context in which the photograph is perceived. If there is no specific meaning intended by the artist, each photograph has as many meanings as it has viewers. However, can there be such thing as a thought-of artwork with no meaning?
Graphic Designer and Master of Photography