Sarisa Leelayouthyotin

WELLB by Sarisa Leelayouthyotin is a speculative solution that aims to give back the lost control of digital wellbeing to the society through personalised and ethical phone OS features. The approach takes both benefits and drawbacks of phone usage into account, recognising that individuals are progressively entrapped in the “mobile connectivity paradox”, where one struggles to establish a healthy relationship with their smartphone, due to the constant connectivity and legitimate need for their device to complete day-to-day tasks.

Sarisa Leelayouthyotin

Sarisa is a product designer based in Berlin, who is passionate in influencing how people interact with the world through incorporating digital experience into the physical products.

Design innovation and ideation are the practices that she enjoys. Her role as a UX/UI working student at OVIAVO strengthens her understanding of product design process. Additionally, her familiarity with the start-up culture through her past position as a project manager at the CU Innovation Hub (Bangkok) reinforces her understanding of design for business and innovation.

Where do you see yourself in 20 years?

Hopefully have a product design consultancy/agency of my own. I hope to lead a team that focuses on developing intuitive, useful, and ethical products for the consumer:)

What is a good design for you?

User-centred, ethical, and meets the business goals

Who or what inspires you?

Random dribbble posts, and these two books currently:
- 100 Things Every Designer Needs to Know About People by Susan M. Weinschenk
- Hooked: How to Build Habit-Forming Products by Nir Eyal

How do you approach a new project?

- Form initial hypotheses
- User research and extract insights via empathy mapping
- Scope the project (focused brief and goals)
- Ideation and prototyping
- User testing (if possible)
- Project launch

What advice would you give to students who just started studying in your programme?

Put effort into those Design & Visual Culture's Topic X exercises! I think they are great at helping you develop cool thesis ideas!

Also, do not underestimate the power of internship within your field of interest! You can learn a lot during short period of time.

Why did you choose to study in your programme?

I wanted to gain an understanding of user-centric design based on data, as well as the world of speculative design.

How are you going to celebrate your graduation?

Sleep + food + booze

Say hi!

Henri Asmar