CULTURE TRANSFORMATION IN DESIGN-DRIVEN ORGANIZATIONS

Karen López

Karen López explores innovation design and innovation culture in her research-based project CULTURE TRANSFORMATION IN DESIGN-DRIVEN ORGANIZATIONS, finding that design-driven organizations are those that have managed to effectively implement soft and hard design skills within their processes to satisfy the user. As a collateral result, the culture of these organisations also changes and requires the implementation of strategies to make innovation permanent.
Aiming to find the success factors of an innovation culture, López takes design-driven organizations such as IBM and 3M and four well-known Latin American companies that have implemented design-based innovation systems in recent years, as reference. The analysis of the success factors is based on the Building Blocks of Innovation Model proposed by the Massachusetts Institute of Technology (MIT) as well as four extra factors resulting from a symmetry analysis with other innovation culture models.