Taking the tactics from the political subcultures of Brandalism, Subvertising, and Mockumentaries, Wong’s brand and identity design project CHOPPER’S is a reflection on the animal agriculture industry. This project is mocking how easily consumers are (wilfully) tricked into buying specific products because of the marketing strategy, brand image, and storytelling skills.
Communication Designer from Hong Kong.
Designs that change the world for a better place.
Basically when I had to move from sublet to sublet 7 times in a row at the beginning of my studies.
Trust the process and don't procrastinate.
I realised I had a huge passion for typography after seeing the design collaboration of Samuel Burgess-Johnson and The 1975.
0830 Lectures and online studying during COIVD time, of course.
Travel around Europe for a little bit.