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Visual Identities in Hip Hop Album Rollouts
Rohan Singh
MY PROJECT FOCUSES ON DESIGNING THE CAMPAIGN AROUND THE HIP HOP ALBUM SET FOR RELEASE. THIS INCLUDES DESIGNING MATERIAL SUCH AS ALBUM AND SINGLE COVER ART, PROMOTIONAL POSTERS, MUSIC VIDEOS, INSTAGRAM REELS (SHORT CLIPS ON SOCIAL MEDIA FOR BITE SIZED CONSUMPTION), PROMOTIONAL CONTENT SURROUNDING THE PROJECTS AS WELL AS A WEBSITE AND APPLICATION PROTOTYPE THAT ALLOWS THE USER TO GAIN AN EASIER AND MORE INDEPTH UNDERSTANDING OF THE ARTIST, THEIR WORKS, AS WELL AS THEIR FUTURE INTENTIONS/GOALS.
COVER ARTS
MUSIC VIDEOS
POSTERS AND PROMOTIONAL CONTENT
WEBSITE AND APPLICATIONS
THE PROMOTIONAL CONTENT I POSTED WAS ABLE TO GIVE ME A CLEARER INSIGHT INTO WHAT ASPECTS OF THE CONTENT WAS WORKING MOST EFFECTIVELY AND ALSO GAVE ME THE OPPORTUNITY TO UNDERSTAND WHAT METHODS OF COMMUNICATION WERE MOST SUCCESSFUL IN CAPTURING ATTENTION AND PROVIDING CLEARER UNDERSTANDING.
I USED AN APPLICATION CALLED FIGMA TO DESIGN THE PROTOTYPE FOR THE WEBSITE AND APPLICATION, I USED THIS PLATFORM TO CREATE AUDIO VISUAL SPACES FOR A MORE IMERSIVE VIDEO WATCHING EXPERIENCE. I WAS ALSO ABLE TO PROVIDE INSIGHT ABOUT THE SONGS FROM THE ARTISTS PERSPECTIVE (IN ORDER TO RAISE THE APPRAISED UNDERSTANDING OF THE PROJECTS), I ALSO DESIGNED AN INTERACTIVE METHOD OF HELPING THE MUSIC OF THE ARTIST REACH THE RIGHT AUDIENCE.
APART FROM THIS, I ALSO ADDED A MERCH & TICKET SHOP AND A SECTION THAT ALLOWS THE USER TO SEE THE PROCESS BEHIND THE ART AND CHECK OUT THE UPCOMING RELEASES ( AND SET REMINDERS)
Rohan Singh
I am a communication design student born in New Delhi, India - I produce music and love almost everything to do with art.
Where do you see yourself in 20 years?
As a creative director of art projects / movie productions
What is a good design for you?
One that is able to accomplish it's intended goal without being easily noticed - and if noticed, doesn't leave your mind.
What was the most challenging experience during your studies?
I used to be afraid of tackling larger projects on my own. Getting over this imposter syndrome and having faith in myself to take on challenges in order to grow as a designer and overall person was the most challenging experience - and i'm happy I went through it.
Who or what inspires you?
I'm always inspired by passion. I believe any field can be made interesting when explained through a person who is passionate about the subject. When I see someone who is passionate, it inspires me to create with all my heart and ability - or at least try my best to.
How do you approach a new project?
My approach is always to first understand it. I like to ask the most basic questions regarding the topic and build a foundation on that. I find this allows for the possibility of more creativity and alternate angles with which we can tackle the project.
What advice would you give to students who just started studying in your programme?
I think design is similar to music production, in the sense that learning new techniques does not always mean you will become instantly good at it. You need to develop your ear - or eye, in this case. Don't be too hard on yourself, give yourself time to take in good design around you - I found that submerging myself in this has trained my eye for design over time. I have a long way to go still but this is something that I have noticed and seen its gradual impact.
Have you changed during your studies? How?
I always found my art to be a bit too raw. I loved breaking the rules but I did not know which rules I was breaking - this was something I wanted to learn and my studies allowed this for me. I find myself able to communicate my ideas with more precision and present them in more palatable ways.
Why did you choose to study in your programme?
I wanted to gain a better understanding of design. I feel design plays an integral role in all art forms - I wanted to learn how to communicate with audiences through this as I believed it would come in use no matter which field I choose in the future. I also think
What are you not going to miss in your studies?
I see value in education - even if i didn't like some of it, it feels wrong to say I won't miss something. I may not enjoy all of it but I still respect it.
(maybe the long lectures - I always got too tired towards the end of a really long class. Can't say I'll miss that)
How are you going to celebrate your graduation?
Meet my friends, have a good time and begin working on a personal project of mine. I'm excited and enthusiastic about it.
