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Online advertisement of sustainable shrimp farming with sound of nature
Moon JuHyeog
What if we design an ecological platform with the sounds of nature?
As time goes on, the importance of marine foods is arising to solve global hunger. One of the large demand from the ocean is shrimp. Today’s shrimp companies emphasize sustainability as consumers want organic products these days. However, there is still a lack of awareness and education for local people, who supply shrimps. Without a sustainable farming system, it harms the environment and causes greenhouse gas emissions by removing local trees.
Ecoshrimp is an B2B online platform to contribute sustainable development by promoting the best quality of shrimps with sustainable farming systems. The objective in the development of brand identity was to create an online advertisement by connecting key visual concepts and proper audio branding to set it apart from many competitors. Hence, It will deliver the importance of sustainable shrimp farming in the online market by following the design thinking process and audio branding.
Moon JuHyeog
I am a student in Communication Design at University of Applied Science Europe. My strength is in Web Design and illustration, advertising, and programing through Photoshop, InDesign, PremierPro, and After Effects.
I am keen on adding new graphic values as well as collaborating with senior Designer as a team.
What is a good design for you?
For me, Design needs to be functional, meaningful, and applicable to the environment around me. It is about solving problems based on proper design methods.
What was the most challenging experience during your studies?
This sonic branding was the most challenging part for a visual communication designer. By doing this as practical work, I could further understand the significance of the sounds.
Who or what inspires you?
WhydoBirds, German Sounds company inspired me the most during the final Semester. And also looking at Reddot Awards always inspires me and that is why I have done this project.
How do you approach a new project?
I look for something online that has been awarded this year and I do like to challenge my self to approach new theories related to design.
Have you changed during your studies? How?
Before the study, I used to enjoy drawing artistic work but now I love to create a minimal logo and create some motion out of it. For me, the sonic logo is the best outcome.
