Fertility & Family is a fertility awareness app presented by Qin Jieyu. Aim to empower women's conception experiences. The app examines the impact of involving male partners in the conception journey on Fertility Tracker app, focusing on gender equality and emotional experience. F&F offers a digital solution that enhances women's reproductive rights, challenging the social norm that conception is a woman's responsibility. It supports partners in tracking the fertility cycle and co-create conception plans. F&F advocates for lifestyle changes and provides personalized recommendations to enhance couples' awareness of reproductive health, maximizing pregnancy chances. Furthermore, F&F emphasizes the ess of emotional design in user experience, aiming to offer more emotional support features.