How digital product design can influence user’s experience and behaviour.

Yuvraj Minawala

Imagining our daily lives without digital devices and interactive interfaces is impossible. Be it mobile phones, apps, websites, personal computers or even our car's infotainment system, all of these products have been designed to influence our experience and change our behaviour. Yuvraj Minawala's theoretical-conceptual work reveals the life-altering and oftentimes manipulating effects of the psychological insights behind digital product design.