For every fashion brand, it is crucial to have a coherent and customer-centric online presence. With the rising importance of social media, brands focus on bringing valuable content to their followers on social platforms, either through teaching or entertaining. The social media campaign BRING NATURE HOME for the young sustainable German fashion brand Achahha has the goal to entertain users through virtual contact to nature, since many people are not able to experience it themselves due to the lockdown situation in Germany. The whole campaign takes place on the social media channel of Achahha making use of features like filters and posts.
Visually creating understanding. With the use of the right techniques, colour combinations, and shapes we are able to tell beautiful stories. Through understanding the fundamental knowledge of design and the visual world creating stories has become a natural part of me. My way of telling stories is on an emotional level. I strongly believe emotions make us who we are and it is our responsibility to understand them.
Good design for me awakes emotions. Emotions that you want the viewer to feel. This means, for me, good design is not only about the skill of making something look good, but also about pouring emotions into it.
At first, the most challenging experience was to create process books at the end of every semester. After the first few, I started to like them a lot. Now, it is clear to me how important and valuable they are.
I see inspiration all around me. It is not a question of a person or location for me, it is the question of how open-minded one is walking through life. Being aware of what is around, listing to people carefully, even if they have a different perspective. Analyzing and understanding these small things brings new ideas, new design, and new perspectives.
For every project, I start with an understanding of the idea. From there my focus switches to research, where I dig deeper to have an even more clear picture of the challenge and how I want to approach it.
My advice would be to stay open-minded. As in every new chapter in our lives, there are parts we love and parts we hate. Being open-minded enables us to get the most out of classes and grow not only as a professional but also as a human being.
Yes. I have become more sensitive to good and bad design. Because of the studies, my way of walking through life has changed as well. Anywhere I am I analyze the visual elements in almost everything. By doing that, I also try to understand the message and thoughts behind the visual execution.
The choice for the communication design programme came from my interest in art. I was curious to learn the skill behind it and to develop it.
I will close that chapter in my life with a number of amazing memories, growth, and opportunities for life. My graduation will be a phase of closing one chapter and starting a new one which I am enormously excited about.