VISION-13 is a new movement in the embodiment of a conceptual utopia. It is a speculation that proposes a solution to a fast-paced world, a possibility where digital avatars replace our presence in the digital realms of the consumerist society: A human influencer's job is to become a brand ambassador and market to his followers online. This is arguably not a humane job and challenges what it means to be a human. The project is a series of three posters that serve as an advertisement for VISION-13, a planet where you can migrate to and select a “well-being” which is an avatar that you customize to your liking. The avatar will take care of your social media accounts and post on your behalf, leaving you free to return to a more authentic human life, facilitated by the hubs at VISION-13.
María Guðjohnsen is an Icelandic graphic & 3D designer based in Germany. She has put up shows in Reykjavík and Berlin that play with the intersection of reality and virtuality. The artist’s works depict utopian realities inspired by the future, sci-fi, and computer games.