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The Art of Disguise
Esra Eylem Erdugan
Greenwashing is a recent phenomenon that has picked up due to the fact that marketing products as sustainable and environmentally friendly boosts sales. Companies don't shy away from promoting a false impression of their products or image by using green packaging and logos down to adding misleading and euphemistic phrasing that distract from the real manufacturing processes. THE ART OF DISGUISE by Esra Erdugan visualizes this phenomenon through a poster series made with collage art, providing a provocative perspective that enables the viewer to look behind the greenwashed facade.
Esra Eylem Erdugan
I was born and raised in Germany and have turkish roots. Finding beauty in the smallest things, records and shooting on film are my passions.
Where do you see yourself in 20 years?
In Copenhagen working in the fashion industry (maybe in the marketing department).
What is a good design for you?
I appreciate minimalistic, functional design.
What was the most challenging experience during your studies?
Deadlines.
Who or what inspires you?
Tyler The Creator, an inspiration for most of my projects.
How do you approach a new project?
Starting a mind map where I collect key terms.
What advice would you give to students who just started studying in your programme?
Motivation is the key to successfully finish your studies.
Have you changed during your studies? How?
I got more confident and learned to fight for my ideas.
Why did you choose to study in your programme?
Because I wanted to study in English and I was always interested in Marketing and Graphic Design.
What are you not going to miss in your studies?
Process-books(!!!)
How are you going to celebrate your graduation?
I'll get some Champagne and my graduation hat and gown and create a photo series to send out to family and friends
2 comments in total
Really cool! i want a copy :)
love that you went for these collages - they are beautifully constructed!