Pointless Design

Elena Gonzalez Navarro

Elena Gonzalez Navarro’s photographic series POINTLESS DESIGN explores the juxtaposition of people’s need for and obsession with branded products and the social status they impart, and the functionality of these objects. Based off this comparison, she asks the question: How much value do we give to aesthetic and acclamation versus functionality and practicality?
The series depicts standards of both the past and the present and gives a mocking reflection of her findings.

Elena Gonzalez Navarro

Where do you see yourself in 20 years?

Hopefully settled as an artist, having developed my taste and characteristics deeper. I would love to have my own studio to create as an artist while helping other artists as well.

What is a good design for you?

Good design for me is sth that impacts you in a way that makes you remember it.

What was the most challenging experience during your studies?

Dealing with my anxiety :-)

Who or what inspires you?

Dirt, the obscene, radical works, the human body, simplicity, my friends, the absurd and artists like Ren Hang or Martin Parr.

How do you approach a new project?

Each project is approached differently. Organization is not my strong point, so every idea gets developed in different motivation waves.

What advice would you give to students who just started studying in your programme?

Good luck?

Have you changed during your studies? How?

When I started my studies, I was definitely more interested in graphic designs, but my main interest right now is photography.

Why did you choose to study in your programme?

Because of the many different artistic fields that are taught and because I wanted to be able to develop my creativity freely.

What are you not going to miss in your studies?

Studying, hah? And stressing about deadlines.

How are you going to celebrate your graduation?

I'm going to Las Vegas to a 1000$/night suite obviously.

Say hi!

Yanik Niffeler