Hybrid Retail - Innovation in Future Retail

Darshana Raykar

Darshana Raykar utilizes her researched-based findings on the best practices in the retail industry to define strategies for a hybrid retail model. She tackles the major hurdle of offering the best-connected customer experience amongst an increasing number of virtual platforms in the retail world.
The project HYBRID RETAIL-INNOVATION IN FUTURE RETAIL conceptualises a potentially viable business model and visualises the ideal customer journey for a seamless and connected customer experience.