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Branding Authenticity: A User's Guide

Daniella Boveland

With the rise of digital media, the world has become more connected than ever, creating a surface for consumers to access instant information. This has changed the role of brands from being authorities to peers. Therefore, the search for brand authenticity became necessary in terms of demonstrating the values, credibility, and ethics of a brand whilst building an emotional and honest connection with its consumers. BRANDING AUTHENTICITY: A USER'S GUIDE is a digital scroll-through website made for brand creators, brand strategists, and marketers to understand the role of visual design in creating brand authenticity today.

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Daniella Boveland

Hello! I am Daniella Boveland. I describe myself as a playful creative. I am endlessly curious and keep a sense of humor in everything I do. Being born in Istanbul to a Turkish mother and German father, both east and west define who I am. I value respect between people and cultures. I found my passion in editorial, UI, brand, and identity design, but I’m always excited to work with new techniques and explore new disciplines such as illustration and motion graphics.

Where do you see yourself in 20 years?

I absolutely love the diversity of being a designer, so I would like to be doing more of the same in that sense. I do have a lot of personal projects that are really important to me that have been on the back burner for a while now. I’d like to set aside time to bring those personal projects to life. I see myself creating and travelling at the same time.

What was the most challenging experience during your studies?

One of my biggest challenges was to get bored rather easily, so I look for new challenges. I am uncomfortable being too comfortable. I am constantly exploring new ways we can grow and evolve, make our processes more efficient. I am also always looking for new ways to improve my work or strengthen my offerings to our clients.

How do you approach a new project?

I think the heart of creativity is discovery through experimentation and keeping a sense of humour so your mind can make unique and interesting connections between things. I love to make mind maps before I dig deeper. I write down a lot of questions. The next challenge is following through and producing your idea. One of the most important constraints with crafting a project is a timeline. If you don’t keep yourself on a strict schedule you’ll never get anything done. So the first constraint should be a deadline, putting milestones and a project launch date on the calendar. After you have a deadline, you need rules, constraints to work within. Setting up parameters and sticking to them will hold you accountable and make it easier to execute.

What advice would you give to students who just started studying in your programme?

Expose yourself to a wide variety of inspirations from different creative disciplines, not just from your own field. Look at film, music, art, photography, fashion, writing, design, etc. Become a collector of things that you find beautiful or that resonate with you on an emotional level. In time, you will notice patterns that will help you create your own unique voice. Devote time to experimenting with various styles & techniques. Play with new tools & materials. Try using untraditional tools or techniques.

Have you changed during your studies? How?

Through out my studies, it took me some time to not take everything personally. Not everyone has to like me or my work. Constructive criticism is healthy. I’ve learned a lot from it and always welcome feedback. I've accepted that I'm human and I'm going to make mistakes and I'm always looking to learn and grow.

Why did you choose to study in your programme?

I have always liked the idea of ​​carrying out projects with concrete and defined objectives. There is, of course, a part of me that also emerges in commercial work for companies, but it is important that my creativity is put at the service of the needs of third parties: I am interested in the study phase, the strategy, the conversation with the customer, the concerted search for a solution to a communication or image problem.

How are you going to celebrate your graduation?

I will be at home in Düsseldorf with my family and will have a call with my boyfriend and friends to raise a glass for this wonderful and inspiring journey. Most probably lots of dancing.

Say hi!

3 comments in total

Sophia Arlt 2021-02-13 22:17:28

Really like this!! Congrats! :)

Dinara 2021-02-12 19:17:23

I am so proud of you! You've done an incredible work! Congrats :3 love ya, Dindin

İdil 2021-02-12 19:13:55

This exhibition is very inspiring! No matter the distances and the pandemic, all of the works are fascinating. Especially "Branding Authenticity: A User's Guide" by Daniella Boveland proves a very important point and it is very well made. Well done my dearest friend and I wish a great path for every single graduate! Stay safe!

Hanna Borbola