Roadcraft

Sandra Gonzalez

Roadcraft is an automotive interior concept design that aims to build trust and enhance
comfortability on autonomous vehicle users.
Due to the actual technology, this concept can be implemented on any autonomous
vehicle from Level 2 to 5 (Being a more limited version of it on levels below 5).

Sandra Gonzalez

I am a designer from Mexico currently based in Stuttgart, Germany.
I have experience at work field as a Graphic Designer, Industrial Designer, Industrial Engineer and most recently as a Mechanical Designer.
Many had been intrigued why I am developing between this two different areas, design and engineering, but I believe that I have growth in both of them by the fact that I could understood how much they need each other to come with an useful product.

Where do you see yourself in 20 years?

To have managed to entrepreneur and own a design center.

What is a good design for you?

A good design is the one that is aesthetic, intuitive, and useful.

What was the most challenging experience during your studies?

Even though the experience of studding abroad was existing, I had some fears about the language and by the fact of being away from my family for the first time. However, I was able to overcome that fears, and I am happy about that right now.

Who or what inspires you?

I had always liked the environment between designers. I love to meet people who is passionate about their work, they absolutely transmit me their fondness.

How do you approach a new project?

I am a very methodical person. I always follow a design methodology.

What advice would you give to students who just started studying in your programme?

Trust in themselves, don’t compare their work with others and always be open to constructive critics about their work, there’s always a chance to improve.

Have you changed during your studies? How?

This is not only a new step for me, academically speaking. This is as well my first time abroad from my country, and I got to say that this experience make me mature in different aspects.

Why did you choose to study in your programme?

I am passionate about design and I wanted to continue focusing my knowledge into the users’ experience.

What are you not going to miss in your studies?

Uncertainty.

How are you going to celebrate your graduation?

Get a good night's rest and finally go on vacation.

Say hi!

Pia Belitz