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Impact Of The Innovation Process Designing Experiences

Saad Minhas

A growing landscape of design and experience management is not only limited to physical or digital user experience, it can be implemented into the entire customer-brand experience as well. Saad Minhas' project contributes by exploring the balance of customer-brand experience, proposing a method, describing its dimension, relations and a framework. It also provides an unified toolkit that helps experience designers and companies to create a matching customer and brand experience based on Minhas' research.

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Anukriti Dwivedi