Project Seereal.

Maryam Abdulhameed

PROJECT SEEREAL. by Maryam Abdulhameed uses Augmented Reality (AR) gamification to share sensible information that aims to inspire public's imagination. Four experiences are presented (Nike challenge, Nike Reveal, Find the World Cup Ball, The World Cup Teleport Gate) using different types of customer-business interaction, each illustrating a new way of intriguing the viewer's creative sense.

Maryam Abdulhameed

Where do you see yourself in 20 years?

Teaching, and running my Studio

What is a good design for you?

Smart design.

What was the most challenging experience during your studies?

Not being in campus.

How do you approach a new project?

1) Research the topic
2) Develop a concept
3) More research; about my concept
4) Read about similar project and competitors (Comparative analysis)
5) Sketching- implementation.

What advice would you give to students who just started studying in your programme?

This programme requires a lot of time.

Have you changed during your studies? How?

Yes. I was exposed to new tools and to a new way of thinking. The classes given by professor Peter truly inspired me into looking at design and concepts from another perspective.

Why did you choose to study in your programme?

To learn more about innovative design

What are you not going to miss in your studies?

The freedom of designing and choosing my own projects and the tasks

How are you going to celebrate your graduation?


Say hi!

Razia Shaikh