Somos Agua (We Are Water)

Luis Cardel

Luis Cardel’s pavilion SOMOS AGUA combines three main experiences: Estado, Proveniente, and Pantalla de Agua. State (Estado) is a 360 cylindrical, immersive, audiovisual experience that has been developed over 8 months with an 8K interactive projection that conveyes the importance of water in our bodies and in the city. Coming From (Proveniente) is a unique application with data gathered by the SACMEX, the institute responsible for potable water in Mexico City. People interact with SACMEX through an augmented reality app that interacts with the model of the city of Mexico, at a scale of 1:10000 square meters. Finally, Pantalla de Agua (Waterscreen) is a holographic projection of a 2 hour loop, its choreography having been directed by Raul Tamez, a well-known dancer from Mexico City. The animations and several photographies were directed and created by Luis Cardel and his team.

Luis Cardel

Luis Cardel is a Mexican filmmaker, writer, photographer, painter and artificial experience designer whose work focus on the future and its improvement through art.

With the use of advance technologies and traditional art, his practice and methods try to combine art and science in a concept as some ancient cultures did.

Luis has been part of the Cannes Short Film Festival in the Short Film Corner for two years and also as a producer in the Cannes Market. His work as a filmmaker and artist has been exhibited internationally including Munich, Paris, Berlin, Mexico City and Tulum.  

In 2021, Luis directed and designed a pavilion in Mexico City inside the Museum of Water Xotepingo named Somos Agua (We Are Water).

Luis holds a bachelor in Photography and several courses in Film and Industrial Design.

Where do you see yourself in 20 years?

In space.

What is a good design for you?

Functional, beautiful and humanistic.

What was the most challenging experience during your studies?

The project I was involved, the communication with the university and the traveling-living experience.

Who or what inspires you?


How do you approach a new project?

By feeling its importance and the potential of a positive impact.

What advice would you give to students who just started studying in your programme?

Break everything, even your own thoughts.

Have you changed during your studies? How?

Yes. I know more, I have experience to direct big projects and I am more focused in my work.

Why did you choose to study in your programme?

Because it is the future of my career.

What are you not going to miss in your studies?

The campus.

How are you going to celebrate your graduation?

By getting drunk. Just kidding. I will celebrate creating more projects, advance in a lot of work I have to do and say thanks to all the universe and the professors. Namaste!

Say hi!

Francesco Scolieri