#ASUKASDAYINBERLIN is an advertisement campaign for a fictional Japanese automobile brand, called Kitagawa Automobile Corporation, which was specifically designed for this project. The aim of the project was to bridge Japanese design and a Western audience on the basis of the findings of my Bachelor thesis. The campaign shows Kitagawa's kei car 'Asuka' experiencing a day in Berlin, while showing off the benefits of the product in the style of the Japanese art ukiyo-e.