Morphogenesis - Z

Joe Sahyouni

MORPHOGENISIS–Z investigates the contemporary embodiment of today’s digital counterculture mapping out the new psychogeography of the internet. A space that was a utopian ideal in the 90s, becomes a relentless power-hungry weapon to be countered.
In his research, Joe Sahyouni explores the viability and legitimacy pertaining to the need for a new counterculture, a non-indexed, non-gamified and non-algorithmic vessel that could depressurize the digital habitat away from censorship, surveillance and data extraction of the mainstream stacks.
The result is an interactive online platform, documenting the birth of a new interdependent zone “The Dark Forest”, a sub-Clearnet space derived from the Darknet’s hacker’s ethos recuperating new forms of transgression. The Dark Forest theory, originally introduced by kick-starter co-founder Yancey Strickler and further theorized by Caroline Busta and Joshua Citarella, refers to the rise of platforms retaliating against the big stack spaces such as Google, Instagram, or Facebook.

Joe Sahyouni

A visual and experience designer specialized in context-driven design with a focus on typography, illustration, and bilingual design. A curious and intuitive individual, who believes in self-expression and cultural factors on design and technology, always aiming to create experiences and construct narratives through a creative process that is intelligent, meticulous, and stretches different media and design frameworks.

In contrast to creating a signature style, Joe has a commitment to developing a singular design approach that is inspired by a number of artistic influences that remain central to his design process.  

Joe values collaboration hence the dedication to creating networks of creative individuals including music, film, creative coding, fashion, photography, and continues to take initiatives in contributing to projects that levitate the design community.

Where do you see yourself in 20 years?

Running faster than lightning.

What is a good design for you?

There is no such thing as good design, design is subjective as long as it serves purpose and functionality.

What was the most challenging experience during your studies?

Coping with the ongoing covid-19 situation.

Who or what inspires you?

People and cultures.

How do you approach a new project?

Extensive research and a good understanding of context.

What advice would you give to students who just started studying in your programme?

Don't be afraid to make mistakes, learn the rules and then break them.

Have you changed during your studies? How?


Why did you choose to study in your programme?

To expand my media/technology knowledge and opportunities.

What are you not going to miss in your studies?

Online classes.

How are you going to celebrate your graduation?

A spontaneous road trip.

Say hi!

Francesco Scolieri