Jakub Krehel

The experimental platform STRUCTURE combines generative design together with graphic design and explores the capabilities of this merger. Jakub Krehel emulates the process of a machine designing a logotype together with the user. STRUCTURE relies on audience-based input, meaning the user has control of the outcome within the constraints set by the designer. Variables such as the text input, typeface used, color, size, and spacing of the logotype can be altered by the user.
This way, the platform provides a glimpse of what the design process could look like in the future as well as what the role of the designer could be.

Jakub Krehel

I am a product designer based in Berlin, Germany. I've always been interested in exploring what the future holds and working with new technologies. I have worked in numerous fields whether it be as digital product designer, photographer or director. I consider myself as a quite visual person and am therefore naturally drawn to forms of art that heavily focus on the visual aspect of things.

Where do you see yourself in 20 years?

My dream is to have my own studio or an agency full of like-minded people and work on interesting projects together, so hopefully there.

What is a good design for you?

It's hard to answer, because good design means different things to different people but I'd say good design for me is something that is functional, aesthetically pleasing, intuitive and solves a particular or eases things for people.

What was the most challenging experience during your studies?

Definitely the fact that we weren't able to stay at the campus. While there are good things about having online classes it doesn't outweigh the pros of being at the campus in person.

Who or what inspires you?

Other people, music and nature.

How do you approach a new project?

Whenever I am assigned a new project my brain already starts to function when hearing the brief and I start imagining how things could be. At the end of the brief I usually go with whatever I came up with and try to iterate on that. Sometimes it turns out to be a good direction and I iterate endlessly on it and sometimes I have to back to square one.

What advice would you give to students who just started studying in your programme?

Make the most out of your studies and don't expect anyone to take you by the hand. The study ends up being what you make out of it and how much you put in.

Have you changed during your studies? How?

I have done both my BA and MA at the UE and I feel like I definitely grew both as a person and a designer. I had a lot of prior design experience when coming to the UE and I thought I knew everything. However, I had fantastic teachers who proved me wrong and pushed me further than I could've ever done myself. I also had fantastic classmates whom I could share my ideas with, work on projects with and we would push each other further.

Why did you choose to study in your programme?

After my BA I knew I wanted to do MA as well and this particular programme seemed to be the closest to what I have done before and also seemed to be the most intriguing one.

What are you not going to miss in your studies?

The constant stress about not making deadlines.

How are you going to celebrate your graduation?

I'm going to a cabin in the mountains with a bunch of my friends and also a lunch or a dinner with my family.

Say hi!

Francesco Scolieri