With their catalog of independent press releases and the slogan “We specialize in books with ex[press]ion”, ORIGIN BOOKS reinvents the classic bookstore and shows that print is here to stay. In direct reference to their slogan, the books are categorized not by genre, but by adjectives, to promote exploration. They adhere to tradition in their use of basic colors and shapes within the brand identity. In the work, dinosaur icons are used to combat the misconception of print’s extinction.