Beauty is a construct. And a bad one. We know that ‘beauty comes from the inside’ but still, we manage to spend every hour of every day believing that firstly we need to be pretty and secondly realising that we are not. This behaviour is internalised to a degree where nobody is certain anymore. Our generation is currently in the process of defining a new era where we find beauty in supposed weaknesses, show cellulite and eye bags, talk about mental illnesses, keep gender fluid and treat everybody equally. Knowing that beauty standards will always exist, instead of dissolving them, we are deciding to deconstruct society’s beliefs. This work compels you to be open-minded and dares you to question your own concepts of beauty. In a society that benefits from the insecurities of its people, it is an act of rebellion to love yourself.