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Revolutionizing Customer Engagement through Innovative Design Management in AI Marketing.
Yussethe Garcia Cruz
This thesis is rooted in a comprehensive business model designed to enhance personalized consumer decision-making. Through a thorough examination of innovative opportunities and strategic pathways, it explores the potential for leveraging Artificial Intelligence (AI) within marketing contexts. By harnessing AI capabilities, this model not only facilitates enhanced customer engagement but also strengthens the company's foothold in a dynamic and evolving market landscape.
Yussethe Garcia Cruz
Digital Marketing Expert with an MA. Innovation Design Management.
Where do you see yourself in 20 years?
Having my own company based in Germany but with the distribution of the product here in Germany, Mexico City, and in some places from the USA.
What is a good design for you?
Design is complex however, it can introduce you to new ideas, and technologies that enhance functionality and a better user experience.
What was the most challenging experience during your studies?
As a business background person, the two most challenging parts were to be introduced to design with zero knowledge about it and to adapt to a new country with basic knowledge of German.
Who or what inspires you?
Many innovative CEOs, but the 1st was Steve Jobs he created a product that was already in the market but he improved the design with an innovative vision and he was able to impact until this decade so far.
How do you approach a new project?
First I create a plan, brainstorm about it, and use any type of tool to help you organize it all in one place so it is faster to know where is coming the next step. I never disregard any idea even if it's smaller. All can work you just need to go step by step!
What advice would you give to students who just started studying in your programme?
You are smarter than you think, work hard to be a great student, and use extra tools to get more information besides the one at the UNI. Also, search for jobs since your first day at school.
Have you changed during your studies? How?
Fully Yes! I got more mature in many different ways and I continue changing with the timing however, moving to another continent, working with 3 different languages at the same time, be away from your close ones makes you become another person. Hopefully, I'm growing as a better person!
Why did you choose to study in your programme?
I was having already a few years of experience in Marketing traditional and digital. I wanted to acquire more creativity and most important be a person who constantly innovates in a product/service or company. My goal is to have my own company and I found this as my way to go to pursue my dream!
What are you not going to miss in your studies?
The school administration, as it is too slow and the help takes a while.
How are you going to celebrate your graduation?
After-Party with my friends and boyfriend!!
