Dutch Design Museum

Frederique Bierhorst

This project, informed by Frederique's BA thesis on Dutch Graphic Design in the visual identities of Stedelijk Museum, Melkweg and Paradiso in Amsterdam, aims to create a comprehensive visual identity for an imaginary Amsterdam-based cultural institution: a museum for Dutch Design, inspired by Dutch Design. Its name: DUTCH DESIGN MUSEUM. Straightforward, just like the Dutch. The visual identity of this museum integrates key Dutch Design elements such as simplicity, functionality, innovation, dynamic layouts and experimental typography. The Dutch Design Museum, DDM, exhibits all things Dutch Design: ranging from graphic design to fashion design. Aiming to teach the Dutch and visiting internationals about the rich design legacy of the Netherlands.

Frederique Bierhorst

Berlin-based communication designer from the Netherlands

Dilara Tüzün