Design Integration in Business: Analyzing the Influence of Design Processes on Product Development

Camila Rodríguez

This study examines how design processes impact important business choices, especially in the initial stages of product definition. By carefully analyzing this relationship, the study aims to highlight both the positive effects of design involvement and the obstacles that can get in the way of smoothly integrating design into decision-making processes within companies.

Javier Quintanilla Alfaro