Once Upon a Brand

Allegra Parlavecchio

PRET is a well-known British coffee shop chain. Over the years, it has made changes that differentiated it from the competition: supporting food donations, hiring and helping people in need, committing to reducing plastic usage, and making its food more organic and meat-free. However, the story that Pret tells is not the same one that you see. This rebranding project aims to create a visual storytelling concept that matches the brand’s company values and personality.

Say hi!

Onur Özkan