Design of a Data-Driven Platform for Digital Marketing Campaigns

Daria Budarova

This work is dedicated to exploration of user-friendly approaches to visualize core features within data-driven platforms for marketologists. It is specifically focused on an interface usability, the way analytics and reports are presented, user management capabilities. Taking into account how labor-intensive and time-consuming existing platforms are, this project is about creation of a prototype of a platform that can be utilized without the need for upfront training, proving the point that a complex data-driven platform can have an accessible and clear working interface while remaining informative and efficient