Branding in the Digital Era

Polina Postolnyk

Polina Postolnyk’s research project BRANDING IN THE DIGITAL ERA consists of an analysis of famous brands and their success, particularly focusing on digital branding. She likens this to an organism which develops every day and interacts with the whole of society.
Using Ukrainian educational brand Olly-Polly owned by her mother as an example, Postolnyk creates a workable brand strategy concept, which requires additional efforts due to its specification.

Polina Postolnyk

Hi all! Love you all!

Where do you see yourself in 20 years?

I want to leave this a mystery. For me, this is one of the gifts of life.

What is a good design for you?

The one in which you feel the message. Where the design was created not only on the rules of marketing, purely to make money.

What was the most challenging experience during your studies?

Assimilation of information from a new area in a new language.

Who or what inspires you?

Nature, infatuated people

How do you approach a new project?

Collecting references and ideas.

What advice would you give to students who just started studying in your programme?

Enjoy every lecture and invest in every assignment. Since time runs very quickly.

Have you changed during your studies? How?

Definitely yes. I tried to find myself for a long time. And here I've understood that is my field, my road, my inspiration. I became more confident in my actions.

Why did you choose to study in your programme?

My goal was to radically change my profession. I am an HR manager in my first specialty. However, the creative professions have always interested me more. I chose this program because it includes creativity, business and technology. And I was not mistaken.

What are you not going to miss in your studies?

I've never thought that online education is for me. All of my previous experience was awful. But despite of all of difficulties study here was super cool.

Otherwise, I don't wanna be an eternal student. So Im not gonna miss Uni study itself. I wanna do work, see my progress and how I can influence on some issues.

How are you going to celebrate your graduation?

Firstly, Im going to travel in Germany. And going to start with Sächsische Schweiz. Its gonna be like a vocation that I've been waiting for since pandemic began.

Then, I'll start implementing my brand strategy that was created in my Master Thesis into reality. And Im really super exited to see some practical result of my ideas.

Say hi!

Henri Asmar